Author Archives: jjacques

Death with Dignity or Starbucks Restroom policy?

Its your social media, you pick.  Channel 5 recently covered a story of a woman in Arizona who was denied access to the bathroom of a Starbucks.  She was pregnant.  It has gone viral on the social platforms.  A million … Continue reading

Posted in Digital Marketing Blog | Leave a comment

#Inbound 2014 ~ Digital Marketing Lessons Learned.

My brain was full, so I finally returned to my office.  To relieve the pressure of all this new knowledge, I thought I would do a quick brain dump. 1. Wear comfortable shoes.   The Boston Expo center is GIGANTIC. … Continue reading

Posted in Digital Marketing Blog | Leave a comment

What you should know about Microchipping

Microchip and RFID Summary:  In 2014, a microchip is the size of a grain of rice. They are easily implanted into a horse using a simple syringe. The microchip is implanted in the nuchal ligament on the left side of … Continue reading

Posted in ERN Blog | Tagged , , , | Leave a comment

Should you care about Email Marketing?

YES.  From what I know and what I have experience, Email Marketing is not dying…nor will it die anytime soon.  Its important to note that direct mail still is the big winner as far as response rates.  Yes, Direct mail … Continue reading

Posted in Digital Marketing Blog | Tagged , , , | 1 Comment

Sometimes the crazier the better.

Is it crazy to think you can get hundreds of people to pour icy water over their heads?  I think so – but how brilliant the “Ice Bucket Challenge” was for the ALS.  A viral campaign that resulted in thousands of dollars … Continue reading

Posted in Digital Marketing Blog | Tagged , , , , | Leave a comment

About the EQUINE RESCUE NETWORK

ERN is an electronic network of over 215,000 equine advocates working together to help slaughter-bound, neglected, abandoned, lost/stolen/missing horses in the USA.   ERN posts notice of at-risk horses and equine educational content on Facebook and Twitter.  ERN followers then share the … Continue reading

Posted in ERN Blog | Tagged , , , , | Leave a comment

A SINGLE NATIONWIDE REGISTRY FOR HORSES!

The Equine Rescue Network’s goal is to have a SINGLE NATIONWIDE REGISTRY FOR HORSES.   We needed a partner who manufactured & distributed microchips; plus offered a registry exclusively for Equines. Why will this help?  If ERN can identify a horse, we have … Continue reading

Posted in ERN Blog | Leave a comment

Fun with Word Clouds!

  Word Clouds are easy to make and can add some fun to a presentation or a blog post.  Tagexdo.com is my choice.  Simple to use.  I then imported it into a photo editor to add the emphasis on the … Continue reading

Posted in Digital Marketing Blog | Tagged , , | Leave a comment

Digital Marketing Professional & Equine Advocate

Dr. Janine Jacques is an Associate Professor and Program Chair for Digital Marketing at New England College of buiness in Boston. She holds a BA from Boston University, a MBA from Bentley University, a MSCIS from Boston University and a … Continue reading

Posted in Digital Marketing Blog, ERN Blog | Leave a comment